Luxury cable and accessories manufacturer Austere and national wholesale CE distributor O’Rourke Sales Co. announced that they are partnering to expand Austere’s sales footprint, with O’Rourke providing its customers with Austere home theater cables, power and accessories cleaning products.

Austere says it is positioned in the market to offer accessories that reflect owners’ styles and that aesthetically complement the devices they already own, as well as providing elite performance, setting itself apart from aggressively masculine and dated accessories.

“Being partners with O’Rourke to provide accessories to their home theater solutions is exceptional validation for Austere and enables us to reach more U.S. customers,” said Deena Ghazarian, Austere Founder and CEO, in the announcement statement. “Austere is a perfect complement for O’Rourke’s premium flat panel and home theater business. We constantly strive to provide our customers with best-in-class products, and Austere checks all the boxes,” said Tracy Locke, vice president of CE for O’Rourke.

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