Luxury audio brand Bang & Olufsen has opened its first smart home retail space in the world, located in the SoWa design district of Boston. The new “Beohome Experience Store” provides an interactive, immersive showcase for Bang & Olufsen’s vast array of custom installation solutions.
Designed as part of a retail store, the Beohome Experience Store offers a guided tour around an aspirational home environment, with Bang & Olufsen products integrated alongside industry-leading automation and smart home technology.
“The launch of our first Beohome Experience Store is an exciting step for us and our customers. We will now be able to showcase the Bang & Olufsen experience and how our products integrate seamlessly into people’s homes and lives. We hope this will be the first of many Beohome Experience Stores to be unveiled with the support of our many fantastic partners,” says Kristian Teär, CEO of Bang & Olufsen. “Boston was a natural fit, being a progressive city with a thriving design community that means we are in good company.”
Upon arrival, visitors ring a doorbell to gain access to the Beohome Experience Store. The opaque glass in the door will turn crystal clear, and they will be invited in. Pre-recorded audio thens guide them around a carefully curated space, explaining how it is possible to control an entire home with a few simple gestures or voice commands.
Covering more than 4,000 square feet, the Beohome Experience Store includes a dining room, living room, kitchen, bedroom, bathroom, and home theater, all fully functioning and furnished. Molteni furnishing has been undertaken by Casa Design.
Bang & Olufsen’s 88-inch Beovision Harmony statement television forms the centerpiece of the home theater room, combining with the Beolab 90 flagship loudspeakers for an incredible cinematic experience. Visitors can feel free to stay and grab a coffee, or even watch a movie.
The Beohome Experience Store showcases a combination of well-enjoyed products from the company’s past, fully integrated with the current product portfolio. For example, visitors will be able to select a record to spin on a vintage Beogram 7000 turntable, with the audio playing through a modern Beosound Shape speaker system.
A conference room within the Beohome Experience Store serves as a meeting place for industry partners to discuss solutions. It is also intended for the Beohome Experience Store to be utilized as an event space, for collaborations with Bang & Olufsen industry partners and for media events.
Bang & Olufsen’s Beohome Experience Store in Boston is now open for business. The Beohome Experience Store is accessible to any visitors at the store, although private viewings can be arranged by appointment either in store or online. For the foreseeable future, all Covid-19 guidelines will be observed.
