Beko Home Appliances, a subsidiary of global consumer durable company Arçelik, named Steve Carron as general manager of builder sales, effective August 16. Carron will report to the vice president of sales, Peter Blackwell, and lead Beko’s builder channel as part of the brand’s U.S. expansion. Carron will also be responsible and lead the Blomberg brand expansion within the builder channel.

              “We are thrilled to have Steve join during an exciting time for Beko as the brand continues to make a name for itself among dealers, designers and especially builders,” said Peter Blackwell, vice president of Sales at Beko Home Appliances. “With Steve’s expertise, industry relationships, and achievements in strategically growing market share within the builder community, I have no doubt about his contributions to the Beko family.”

              With more than 30 years of experience in the industry, Carron brings a record of achievement in strategically growing markets, improving profitability, and leading and developing people. He will bring his leadership strengths to support both brands’ growth externally and internally. With a tenured career in the appliance industry, he spent 26-years with Whirlpool in various sales executive roles managing numerous teams that saw improvements to business processes and operational improvement. His most recent assignment was as Regional Sales Director – Southwest Region, one of the company’s largest U.S. sales regions.

              “I am excited to start the next chapter of my career with Arçelik’s family of brands in Beko and Blomberg,” said Carron. “I look forward to directly leveraging my sales and distribution expertise in a way that is effective and realizes the big picture for Beko. Working closely with Peter, I know we will continue to see Beko’s high-quality products on builders’ short lists and in more homes across the U.S.”