As part of a long-term strategy to fortify all parts of the global Beko brand’s rollout across North America, Beko Home Appliances, the U.S. subsidiary of Arcelik, one of the world’s largest appliance manufacturers, has named a 17-year appliance sales and consumer services veteran to lead its aftermarket business in the U.S. and Canada.

Effective today, Adam Aukerman is Beko’s new vice president of aftermarket sales and service, as announced by Beko President Zach F. Elkin. Aukerman will work with Elkin and Beko’s sales and marketing teams to manage all sales and business-development operations for the company’s aftermarket and service business lines including developing key customer relationships and expanding the aftermarket customer base for all Beko products sold in North America.

Introduced to North American homeowners in 2016 following a 67-year history as one of the top appliance brands in Europe, Beko specializes in cooking, cooling, and cleaning appliances equipped with proprietary technologies that empower customers to live healthier, more sustainable lives.

Aukerman comes to Beko from Whirlpool Corporation, where he spent 17 years in customer service, most recently as director of strategy and operations after working in various management positions in e-commerce, accessories, customer care marketing, extended service plans and Whirlpool’s Customer Experience Center.

“Beko’s commitment to exceptional service goes far beyond simply installing our appliances and onboarding our new customers into the Beko family. We want to continue to ensure that dealers, builders and homeowners have access to the aftermarket parts and services they need to maintain a healthier, more sustainable lifestyle long after the initial purchase is made,” said Elkin. “We welcome Adam and his nearly two-decade track record of demonstrated customer care success as we continue to rollout the Beko brand across North America.”

A graduate of Asbury University in Wilmore, Ky., Aukerman lives in St Joseph, Mich.

For more information on the Beko product line and the Beko Healthy Kitchen, the company’s industry-leading commitment to health, wellness and sustainability, visit