TOLA Expo 2022 to be held in Dallas, Texas, will Host 50+ Exhibitor Brands, 400+ Dealer/Integrator Attendees, 40+ Educational Courses and More! 

The 2nd Annual TOLA Expo 2022 for custom integration is announced for May 4-5, 2022, at the World Trade Center in Dallas, Texas. In the South-Central sales territory, most know the Texas, Oklahoma, Louisiana, and Arkansas region as TOLA.

Dealers, integrators, and distributors from all four states are invited to attend the 2nd Annual TOLA Expo, hosted and prepared by James Copple – Bell & McCoy, Dale Pugh – Elite 3 Pro, Cliff Clarke – The Lucas Sales Group and David Thomas – Rio Grande Reps and their staffs.

This is no ordinary venue or regional trade event.  Unlike most shows with 10×10 tabletop exhibits in one ballroom, the Dallas World Trade Center offers actual showrooms, corridors, and open environments to showcase the latest custom integration products and technologies. The cooperative sales representative Expo brings in the CI industry’s best brands, press, training and integration dealer and installer attendees – at a local level. 

The event will host live home theater and audio demonstration rooms, lighting, control brands, outdoor AV, and educational and product training sessions. Attendees can stroll at their leisure throughout the exhibits without cramped aisles and overcrowded exhibitor booths. TOLA Expo is more like a mini-trade show event, especially given the range in booth size options and show square footage.

“The 2021 show was a big success, and we anticipate to greatly exceed in exhibitors and attendees at the 2nd annual event,” said Dale Pugh, President of Elite 3 Pro. “Other Tech Summits in this region will not occur in 2022, so we’ve created an even grander event to fill the marketplace void and support our dealers and brand partners.” 

Over 40 educational courses will be offered, including CEDIA and CEU accredited classes.  Fifty top brands and distribution firms will exhibit, including Audio Control, Coastal Source, Crestron, Epson, Samsung, Josh.Ai, Kaleidescape, Lutron, Metra AV, Origin Acoustics, Screen Innovations, Sonance, URC, and many more. Over 400 CI dealers and integrators are expected to attend. To see the full list of exhibitors and how to register, Click Here.

Cliff Clarke, Managing Partner of The Lucas Sales Group, shares; “Our dealers appreciate the ability to take their staff to the EXPO for training and new product demonstrations. It’s local, affordable, and quickly becoming the significant CI show for the TOLA market.”

The TOLA Expo will be held at the World Trade Center in Dallas, Texas on Wednesday, May 4, 2022, 9-5 PM, and Thursday, May 5, 2022, 9-3 PM. Educational Sessions and Training will be on Tuesday, May 3rd.  Registration is FREE. You must register by Tuesday, April 26, 2022. Lunch is included and served both days from 12 – 1 PM.