At the Kitchen and Bath Industry Show last week, Electrolux unveiled an array of new kitchen appliances that embodied the notion of bringing our food “from farm to fork.” The global leader in premium home appliances is making a conscious effort to provide more sustainable choices for consumers, and now they’re encouraging others to join them. Electrolux has created the Conscious Ambassador program for interior designers to join in their mission of shaping living for the better.

In bringing together these like-minded individuals, Electrolux hopes to amplify the message that sustainability starts with the choices we make. Interior designers play a part in ensuring that families can create spaces that will ultimately lead to more sustainable choices—both big and small. How we eat, cook, clean, shop, and work can make a massive difference and oftentimes these changes can be easy.

“Electrolux has committed to shaping living for the better by designing appliances and solutions that support our consumers in making small changes toward more sustainable living, like with our TasteLock™ Crisper drawers that preserve produce longer for less waste,” said Amie Guy, vice president of marketing, Electrolux North America. “Electrolux Conscious Ambassadors are the design influencers who embody this commitment and creativity in the kitchen. By building this community and distinction, Electrolux hopes to inspire designers and homeowners as they collaborate on the next generation of conscious homes.”

Designers in the Conscious Ambassador program will be invited to participate in education opportunities, social media influencer programs, case studies, designer profiles, and more. All members will be presented with an e-badge to highlight their commitment to sustainable design. One member will be selected every other month as a premier Conscious Ambassador with their profile displayed in the Electrolux Newsletter.

To coincide with the launch of the Conscious Ambassador program, Electrolux will be giving away a new Electrolux Kitchen Suite to one Conscious Ambassador. Designers can enter the giveaway by submitting an explanation on why they want to become a Conscious Ambassador and how their design portfolio reflects sustainable choices. For more information, designers can visit