Emerald, a U.S. business-to-business platform producer of trade shows, events, conferences and marketing solutions today announces the appointment of Jason C. McGraw, CTS, CAE as Vice President responsible for the oversight of the Kitchen and Bath Industry Show (owned by the National Kitchen and Bath Association) and CEDIA Expo, the leading event serving the residential integrated technology marketplace. Additionally, Emerald is pleased to announce the newly created position of Director, Key Accounts – KBIS and CEDIA Expo, to be assumed by Amy Hornby.
With these organizational changes CEDIA Expo and KBIS puts in place a strong cohesive cross-marketing strategy that will strengthen the convergence of the custom electronics and design/build markets and facilitate opportunities to integrate programs and platforms for exhibitors and attendees.
McGraw will also be responsible for working collaboratively with our association partners at NKBA, NAHB and CEDIA, as well as to identify and nurture new cooperative opportunities in existing, new and adjacent markets.
Hornby will have responsibility for more than 25 key accounts who currently participate (or may have an interest in participating) at CEDIA Expo and KBIS. She will work closely with these accounts to assist with the development of new “go to market strategy” opportunities, leveraging KBIS and CEDIA Expo platforms to build custom solutions for maximum results.
“KBIS and CEDIA Expo are uniquely positioned to leverage its position in the design/build and custom electronics spaces to bring collaborative programming and experiences to exhibitors and attendees,” said Brian Pagel, EVP, Construction, Medical and Military, Emerald. “As the residential design and construction market continues to embrace integrated whole technology, we can make the connections between brands, integrators, design and construction professionals unlike any others. We are blessed that both Amy and Jason share deep knowledge of and strong relationships with each of these sectors. Most importantly, this is a win for the industry.”
With over 33 years of experience in both for-profit and not-for-profit conference and exposition management, McGraw most recently served as Senior Vice President of Expositions and Event Services for AVIXA, the Audiovisual and Integrated Experience Association, where he led InfoComm, the professional audiovisual industry’s largest annual exposition held in the Western Hemisphere. InfoComm 2018 marked his 25 annual InfoComm® show.
Jason has broad experience with leading all facets of B2B trade events. In addition to his many years leading the InfoComm show, he worked on other significant industry events including his time as Vice President of Expositions for the Association of Equipment Manufacturers (AEM) leading the CONEXPO-CON/AGG® ’99 show and as Senior Group Director with the National Association of Home Builders (NAHB) in 2000 supporting The International Builders’ Show®. He also launched and managed international shows held in China, Europe, Japan, Mexico and Singapore including the Integrated Systems Europe, InfoComm Asia and InfoComm China exhibitions.
“The convergence of technologies and design within the home and resimercial markets creates exciting possibilities for enhanced living, work from home, entertainment, comfort and wellness. I’m delighted to support the CEDIA Expo and KBIS teams that provide the ultimate event opportunities to serve professionals and the business channel in these dynamic marketplaces,” said McGraw. “The future is bright for the industry and while events may be virtual at the moment due to the pandemic, the value for exhibitors, attendees and stakeholders to meet, learn and conduct business is essential.”
KBIS is produced by Emerald, a leader in building dynamic, market-drive business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data focused solutions to create uniquely rich experiences. With over 140 event each year, the Emerald team are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, visit http://www.emeraldx.com.
About CEDIA Expo
CEDIA Expo is the event that’s making smart homes genius. More than 20,000 home technology professionals and over 500 exhibitors convene each year for the leading event in connected technology. CEDIA Expo is the place for system integrators to see new products and breakthrough innovations first and access targeted training in technology integration. For 2020, the virtual CEDIA Expo experience takes place September 15-17 at www.cediaexpovirtual.com. All CEDIA Expo virtual programs are recorded and will be available on-demand until December 31, 2020. CEDIA Expo is owned and produced by Emerald.
About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show
The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design and Construction Week ® (DCW). With nearly 50,000 members in all segments of the kitchen and bath design and remodeling industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead and empower the kitchen and bath industry through the creations of certifications, specialty badges, marketplaces and networks. For more information, visit www.nkba.org or call 1-800-THE-NKBA (843-6522).