The company’s rebrand was part of an effort to reconnect with its roots. It was conceived as Ethereal Home Theater in 2001. Its parent company, Metra Electronics, has been in the business for over 75 years, applied its expertise in car audio connectivity to create this separate entity, specifically for HDMI products and home theater systems.
The Ethereal company has grown to include Velox, Helios, Big Dog Power, and Ethereal product lines. Today, it continues to offer the same products and customer service that customers have come to expect. The company’s commercial catalog consists of HDMI electronics, including repair tools, extenders, splitters, and switches, along with converters, IR kits, HDMI cables, audio cables, patch cables, innovative power distribution products, bulk wire, and much more for both residential and commercial installations.
At CEDIA Expo 2023, Ethereal will display 8K solutions, Velox premium audio, HDMI cables, new innovations in power distribution from Big Dog Power, HDMI extenders, distributor-focused architectural and outdoor speakers from Adept Audio, and more. Check them out at Booth #3143 from September 7-9.