Jon Robbins, executive director of Home Technology Specialists of America (HTSA), the industry’s foremost international trade consortium of premium residential technology retail and custom integration specialists, today announced a strong kickoff to 2022 including the addition of three new members, and foreshadowed excitement to come for the year. The new members are Chelsea Audio Video of Beaverton, OR, Integrated AV of Edmond, OK and Opus Audio Video Control  located in North Haven, CT. HTSA adds best-in-class dealers only when it finds premium partners that can contribute to the steadfast goal of maintaining thought leadership and position with the finest vendors, dealers, education and programs.

Chelsea Audio Video has been providing unparalleled expertise to their customers for decades and is heralded for their dedication to customer satisfaction. Integrated AV offers a wide range of services to their clients, including HVAC and backup generators, in addition to top-shelf home automation and AV integration. Opus AVC, established in 1990, specializes in multi-room music and video systems, home theater, lighting and shade control and security integration. These companies serve mid to upper-end clientele seeking high-performance AV and smart homes. 

Also today, HTSA announced the appointment of CATalyzing Communications, Inc. (CCI) as the new PR and social media firm of record effective January 2022. CATalyzing has been the primary marketing resource for HTSA since 2016 and has contributed key HTSA engagement initiatives including HTSA’s website, unparalleled online B2C Technology Budgeting Tool, dealer co-branded Home Technology + Lifestyle Guide, Insight Magazine creative and an array of exclusive HTSA dealer and vendor content for all platforms. 

“We welcome our three new members who are joining at the ideal time to enjoy HTSA’s ever-evolving programs, market leading training and services, and the many new benefits we have planned for the coming year,” said Jon Robbins, Executive Director of HTSA. “Leveraging our unique foundation of ideas and activities coordinated with CATalyzing Communications, our initiatives for the year are set to be even stronger and more compelling than ever. We are energized, enthusiastic and fully embracing 2022.”

HTSA closed 2021 releasing a new Building Client Loyalty Playbook devoted to furthering its dealer members’ progress and success. Created by Keith Esterly, Chief Learning Architect, this resource is another true industry first and has been so well received, HTSA had a second production run in the same month.

HTSA dealer members are the world’s finest custom and retail integration companies and span 40 states with 150 showrooms across the US and Canada. Coupled with best-in-class vendors and training, HTSA’s mission is to remain Ahead of the Curve as the industry’s foremost international trade consortium.