The Home Technology Association (HTA), has announced that Tom Doherty, director, New Technology Initiatives at Home Technology Specialists of America (HTSA), has joined HTA’s Board of Advisors, kicking off a strategic collaboration between the two groups.

Through this new arrangement, HTA—a certification firm for home technology integration firms—will provide HTSA members access to HTA’s library of articles, webinars, videos, and custom programming, which aids in educating, inspiring, and engaging architects, designers, and specifiers. In return, HTSA—which delivers education, technologies, vendors, marketing programs, and events—will promote to its members the value and virtue of HTA Certification, with Doherty serving in an advisory capacity to HTA at the highest level.

This new collaboration is in addition to one HTA already formed with Azione Unlimited and just one of many announcements that HTA will make over the coming months, as it aligns more deeply with associations and organizations from both the home technology industry and adjacent trades. 

“We believe a gap exists between the disparate associations in the home technology industry and the specifier community and are actively pursuing alliances to address that,” says Josh Christian, CEO of HTA. “HTA helps some of the finest integrators in the country increase their closing ratios and build stronger, more profitable businesses. HTSA shares similar goals in helping these integrators succeed. This common interest allows us to be strategic in maximizing our educational resources by sharing and collaborating. It is an ideal time to launch this initiativeas the world recovers from the pandemic and integrators need to maximize their sales efficiency. We welcome Tom to our Board of Advisors.”  

Doherty commented: “I am pleased to accept the invitation from the Home Technology Association to become a member of its Board of Advisors. I look forward to working with HTA CEO, Josh Christian, and the other distinguished and talented Board of Advisors, many I have known for decades. It is my hope that my perspective as an integrator, manufacturer, trade association leader and now also a buying group representative will bring value in progressing HTA’s important mission.”

Tom Doherty, director, New Technology Initiatives at Home Technology Specialists of America (HTSA)

“I see a strong synergy between what the HTSA and the Home Technology Association are doing. They both help the best integration firms grow stronger. Whereas HTSA’s educational and growth programs help an already distinguished group of integration firms improve their businesses, the HTA helps homeowners, architects, interior designers, and builders find the best integrators, many of which are HTSA members. This is a win for the homeowner, the HTSA, and the industry’s reputation,” says Navot Shoresh, Founder and CVO of HTA-certified firm Spire Integrated Systems.

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