In his keynote at IFA 2022, George Zhao, CEO of HONOR Device Co. Ltd. talks about a new connected reality. 

With the 5G standard and the growing availability of connected devices, a new era of connectivity is upon us. George Zhao, CEO of HONOR Device Co. Ltd, talks about the fluid boundaries of different services and introduces the company’s new strategy in his keynote at IFA 2022. 

Having gained its independence in 2020, the smart device brand aims to become an iconic global technology brand and create a smart world for all through its powerful products and services. CEO George Zhao’s keynote at IFA 2022 will address how HONOR is ushering a paradigm shift for smart living solutions to enable device interoperability between smartphone, tablet, PC and wearables. Meanwhile, Tony Ran, President of HONOR Europe, will share further details regarding how EU consumers benefit from the new HONOR Smart Life products. 

With a consistent focus on research and development, HONOR is committed to new technologies. “They are designed to empower people around the world to go beyond themselves and give them the freedom to achieve and do more.” George Zhao emphasizes. 

George Zhao and Tony Ran will speak about their company goals as well as the new breakthroughs of HONOR in the connected future at IFA 2022 on 2 September at 5pm on the convention stage in hall 23. 

This year, HONOR will be exhibiting at IFA in the Home & Entertainment section in Hall 22a.