Over five days, from 2 to 6 September 2022, IFA in Berlin will bring together global leading brands across consumer electronics, home appliances, information technology and telecommunications – providing a unique opportunity and platform for the worldwide industry to rebuild. Taking place in early September, IFA spans global time zones between East and West during the run-up to the most important season for international retailers.
“Now, though, it’s finally time to ‘get real’ and once again organize a full-size trade show at the grounds of Messe Berlin and in a city that is not only the capital of Europe’s largest consumer market but evolved as a European media hub as well,” said Jens Heithecker, IFA Executive Director, Executive Vice President Messe Berlin Group. “Many leading global brands have already committed their participation. As of now, we register high demand for the IFA Fitness & Digital Health area and the Home Appliances section.”
Connected Design spoke with Marieke Damen of Adurosmart Eria to find out what the exhibitor is looking forward to most at the show.
Why is it important to you to attend IFA?
Damen: It is important to meet new and existing European partners.
Any products you can tell us about now that you are exhibiting?
Damen: Our smart home solution includes lighting, comfort and security.
What trends do you expect to see at the show?
Damen: We’d like to be surprised!
What advice would you give a first time visitor at the show?
Damen: Prepare a route before visiting the show, and of course visit our stand!
IFA has a reputation as a global, unbiased and high-quality platform for brands. The event offers flexible and highly customized solutions to participants across industry, retail and media. As before, the concept still combines b2b and b2c elements, which makes it possible to showcase products and brands in a uniquely engaging context, both as an industry showcase and as a reality check for innovation in front of real consumers. Therefore, the show is essential for experts, public as for media. IFA in Berlin is where most of the world’s annual product innovations are unveiled, which are then made available to consumers in the year-end business.
Berlin Opens Up
“Based on the current assessments and predictions of the global situation, IFA 2022 has the potential to be the first truly global trade show for the CE-Industry since the start of the pandemic, offering industry, retail and media extremely high visibility and relevance,” Martin Ecknig, CEO Messe Berlin, is convinced. “The industry has a strong desire to return to an in-person event, and we are committed to making that a reality in Berlin this September in a safe and successful manner.”
The Berlin exhibition grounds are opening up now: At the leading trade fair for the global fruit trade, Fruit Logistica (5-7 April 2022), only a limited number of Covid-19 restrictions are in place. Since 1 April 2022, participants will now be able to attend major events in Berlin, such as trade fairs, without having to present any proof of testing, recovery or vaccination. Much more important: Visitors from over 115 countries have bought their tickets.
ShowStoppers, as the official press event of IFA during the Media Days, has already started their preparations. The well-known format returns in 2022 and offers media representatives special access to exclusive market innovations. At ShowStoppers, startups have the opportunity to create greater brand awareness while major companies showcase their latest innovations.
This newly opened communication platform for the consumer electronics and home appliances industry presents the latest industry news and insights, all year round. The IFA newsroom is designed to benefit the entire IFA community. It covers a wide range of topics, including home entertainment, household appliances, audio, gaming, and imaging.
“IFA Tech Talk”, gives IFA a voice within the newsroom. Once a month, the podcast provides industry updates on selected topics.
About IFA Berlin
IFA, the world’s most significant trade show for consumer and home electronics with a record number of new products being unveiled is the main market place for key retailers, buyers, and experts from the industry and the media. IFA 2022 takes place in Berlin from 2-6 September.