This week, Metra Home Theater Group reintroduced itself as MetraAV as part of a major brand overhaul. The name change also came along with a new tagline to more closely represent the company’s expansion into commercial integration products. MetraAV is now known as “The Integrator’s Choice.” Also this month, MetraAV will introduce a new logo and website redesign to coincide with the changes.

“We’re known as a manufacturer that specializes in premium home theater and residential surveillance products,” explains General Manager, Jessy Crabb. “Since a great number of our products are designed and engineered at a pro-level, it also makes them versatile and suitable for the requirements of commercial environments.

“Many of our customers have expanded into light commercial projects over the past year and the industry itself is shifting, blurring the lines between home and business environments. Restaurants, small offices, and places of worship are just a few of the places that integrators are utilizing our AV products. We released a commercial catalog last year that showcased these versatile solutions and look forward to launching more commercial-based integration products in 2021.”

MetraAV will continue to offer products under its sub-brands, Ethereal Home Theater, Velox, Helios, Spyclops Surveillance Systems, and Install Bay. MetraAV’s expansive catalog of product offerings include: repair tools, extenders, splitters and switches, converters, IR kits, HDMI cables, audio cables, patch cables, RCA cables, power cables, bulk wire, and structured wiring accessories.

The commercial catalog currently includes adapters, banana plugs, connectors and terminations, keystone inserts, and fiber tools with plans to add to that list later in the year. MetraAV also manufactures a wide selection of TV mounts for both residential and commercial installations.