, AI platform provider for the CI channel, has partnered with sales rep firm, Thea Enterprises, a leading independent manufacturers’ representative in the custom integration industry. 

Thea Enterprises will now offer’s natural and privacy-oriented voice control. Dealers that complete the certification offered by Thea Enterprises will be provided with demo equipment along with the group’s local support and system design expertise.  

Thea Enterprises’ Residential Business Development Manager, Zach Ring, commented: “Beyond the powerful experience [] delivers on their own, the synergies they have with the other companies we represent is what really sealed the deal for us. We believe that their Natural Language Processing technology elevates experiences with dynamic, intelligent lighting solutions like Ketra, to the point that it now feels like a key experiential element is missing when Josh isn’t present.”

“As we’ve evolved and expanded our services, our team has been vigilant in collaborating with the optimal integrators,” said Alex Capecelatro, CEO. “Now that Thea Enterprises is supporting, we’ll be capable of connecting with the best home automation specialists in the NYC and New Jersey area. The Thea Enterprises team shares our passion for breakthrough technological solutions and outstanding user experiences, making this partnership an exceptional match.”

Instead of memorizing trigger words,’s proprietary natural language processing allows users of all technological backgrounds to easily give commands. includes advanced features, such as compound commands; flexible nicknames for rooms and devices; and contextual awareness.

Privacy is paramount for; user information should be protected. Any data collected by the system is solely used for improving the user experience. End-clients have full control over how much or how little data to share. does not collect or disclose data for marketing purposes, and it never sells customer information to third parties.