LG Business Solutions USA has launched application-specific narrow-bezel 4K Ultra HDTVs that are designed for the hospitality market, and which are the first sets to migrate the company’s NanoCell technology into hotel spaces.

LG’s UT770H series of Pro:Centric smart hospitality TVs leverage LG’s NanoCell IPS technology panels, which are designed to bring picture enhancements, better color accuracy and wide viewing angles to LED-backlit LCD TVs, says the company. The line joins LG’s premium-level OLED hotel TVs, which are already deployed in this channel.

LG’s proprietary NanoCell technology uses nano particles (each roughly one nanometer in size) to absorb surplus wavelengths of light, enhancing the purity of colors on the screen while expanding the color gamut and keeping color performance consistent even when viewed off axis. In audio, each model uses DTS Virtual:X audio optimization technology that analyzes incoming signals in real time and adjusts output to provide the perception of surround sound from a two-channel system.

These smart TVs are being made available in four sizes to this channel, Michael Kosla, Hospitality vice president, LG Business Solutions USA, in the announcement. Further, LG’s Pro:Centric management solution offers customizable tools that can be used to craft interactive experiences for hotel guests.

Available now, the NanoCell Pro:Centric Smart Hospitality Series is available in 49-, 55-, 65- and 75-inch class models. Each can be wall-mounted with VESA-compliant mounts being sold separately, and the displays themselves measure just 2.5 inches deep and ship with a base that measures 11.9 inches deep.

LG also provides a Pro:Centric Direct Application, through which hotel guests can locate available TV channels or access a range of over-the-top smart apps, check on the weather and review hotel amenities. Further, Pro:Idiom Digital Rights Management technology provides access to premium content to help assure rapid and broad deployment of HDTV and other high-value digital content. And voice recognition capabilities add even greater flexibility for user control, according to LG.

In addition to the UT770H smart TVs, LG will be expanding use of NanoCell displays across its entire portfolio of 4K UHD hotel TVs, including the UT577H, UT567H and UT347H series coming later this year.

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