Nationwide Marketing Group has announced that GRAMMY Award-winning country group Little Big Town will perform as part of the upcoming PrimeTime, the organization’s first face-to-face session since early 2020. The semi-annual PrimeTime—a buying, education and networking opportunity for independent retailers in North America—will be held Aug. 15-18 at the Gaylord Opryland Resort & Convention Center.

The August event will feature two days of buying on the tradeshow floor; PrimeTime Palooza, a fast-paced, 90-minute event, featuring limited-quantity deals; educational programming through the Nationwide Learning Academy; networking with independent channel peers and vendor partners; and “Cash Back” reimbursed right at the show.

“PrimeTime is always a celebration of our members, but we wanted this first in-person PrimeTime since the pandemic to be extra special,” said Tom Hickman, Nationwide’s president and chief member advocate. “Fortunately, we were able to leverage an existing relationship that Chris Kirk, our vice president of business and financial services, has with Little Big Town to bring the band to the Grand Ole Opry. We are all incredibly excited to see and spend time with our members, and this concert will kick off what will undoubtably be an unforgettable week.”

In addition to the news of a long-awaited in-person PrimeTime, following two successful virtual events, this event also marks the start of Nationwide’s 50th anniversary celebration. Themed “50 Years United,” the anniversary celebration will focus on the thousands of independent retailers who have called Nationwide Marketing Group home over the last five decades—a legacy that prompted Little Big Town to perform for the group.

“All four of us grew up in small towns and remember shopping at local stores where people knew not just your face but your name,” says Little Big Town’s Jimi Westbrook. “So, when Chris, who I’ve known for years, asked if we’d be interested in performing for the small business owners who have selflessly kept our country moving over the past year, we immediately said yes.” 

Registration for PrimeTime is now open. Attendance is free for all members and guests. For more information, visit Nationwide Marketing Group has secured discounted hotel rates at the Gaylord Opryland for PrimeTime attendees. Reservations may be cancelled up to two weeks before the event without penalty.