Extravagant living, exquisite design and smart technology have converged in a new luxury apartment building, located on the River Thames in downtown London. The high-end residency is outfitted with a Control4-powered entertainment area, complete with an 18-seat movie theater, a bowling alley and a billiards room.

Every aspect of the complex needed to level-up to meet the expectations of the luxury clientele as well as differentiate itself from other residences. The building’s developer was prepared for this, said Richard Reid, Managing Director of custom integration firm AONYX.

“The top end of London’s residential real estate market is in a bit of an arms race to provide high-net worth individuals with customized living experiences, and centerpiece amenities like this incredible movie theater make a statement to potential buyers,” Reid said. “Every detail matters here, from color-matched custom-painted grilles for the Triad Platinum Series in-ceiling speakers to the hand-built projector enclosure. The most important thing, however, is that the room and system is always reliable and easy to use, and that’s why we chose to install Control4 over other automation and media distribution systems.”

Using the system’s simple user interface on mobile devices or a Control4 remote, staff can quickly and easily set up or shut down the entire entertainment area, choose movies or music, and set the volume for each independent area. The theater, bowling alley and billiards room each have hidden Triad speakers in the walls and ceilings integrated with the Control4 multi-room audio system. Each room can play the same music, or can use different sources for multiple groups.

AONYX also installed acoustic treatments and Triad in-wall speakers behind the theater’s fabric walls and behind the screen itself. Kaleidescape players in each room offer a custom selection of titles chosen by property management. Apple TVs enable residents to view their own content or connect to subscription-streaming services. Because it’s a basement entertainment area, AONYX paid special attention to the space’s wireless networking, equipping it with professional-grade Pakedge gear.

The billiards room and bowling alley also feature TVs that receive video signal through the Control4 system. Each display can play its own content or share a video stream with the other areas, allowing larger parties to enjoy viewing together, or separate groups can use separate rooms simultaneously.

The goal “was to ensure residents can live carefree and not have to trouble themselves with details or procedures of building functions,” said Oliver Benson, Operations Director at AONYX, “All the hidden technology in these rooms presents an out-of-sight, out-of-mind experience that provides all the benefits of top-shelf tech with none of the headaches. The property managers are even planning to offer new film screenings, private events and potentially offer the space for booking to outside parties.”

Residents can book the theater and other spaces through a digital reservation system.