Nice North America, a subsidiary of Nice, a global manufacturer of smart residential, commercial, and industrial solutions, embarks on the next stage of its development with the establishment of a new board. 

Announced on July 31, the board would provide strategic oversight of regional operations and will lead four specialized committees, each focused on accelerating growth in the areas of ESG, People Strategy, Audit & Compliance, and Strategy. 

The moves take place as the company continues its rapid expansion and convergence of brands, beginning first with ELAN, SpeakerCraft, and Panamax brands to create a more powerful whole-home solution by the end of 2023. 

Key Players At Nice North America  

Leading the coordination of the new board is Lucas Longhin, also appointed President of Nice North America. Longhin has worked extensively on the North American strategy since 2019, driving post-acquisition integration of businesses in the region. Longhin will report to Roberto Griffa, CEO of Nice Group, and the Nice Executive Committee in Italy. 

Emanuel Bertolini has been appointed the new CEO of Nice North America. Bertolini brings over two decades of project management, sales, and P&L leadership experience. He achieved growth and success in previous roles like Chief Commercial Officer of GE Grid Solutions, CEO Americas of GE Grid Solutions, and various board positions. Bertolini has extensive experience and global expertise, as well as a deep understanding of business dynamics. He will officially join on August 7 and will report directly to the newly formed board. 

“We are excited about the organizational developments and future of Nice North America,” said Griffa. “Luca’s history of success, not only in the region but also throughout his career with Nice, will continue building on the solid foundation established. We are also thrilled about the appointment of Emanuel, a highly regarded leader, and are delighted to welcome him to Nice. His global expertise working across a range of industries make him an excellent fit for the role in driving continued success to achieve the company’s strategic objectives.”