Orro, creators of the professional-grade top-of-the-line Orro Smart Living System, today announced the addition of Novato, Calif.-based Profit Line Distributing to its lineup of nationwide distributors. Amid strong pro-channel demand and a rapid expansion of Orro’s dealer base, Profit Line marks the fifth major distributor, this time increasing access in the Northern California and Northern Nevada markets, plus Hawaii.
As a premier provider of audio, video and surveillance equipment, Profit Line Distributing prides itself in outstanding customer service, system design, programming and the best lineup of products—now including Orro One Pro, a human-centric, wellness-driven lighting and smart home control system. Orro unifies the many smart home devices that builders and integrators are already installing. In addition to intelligent lighting, the system provides integrated control of popular smart home products from companies including Sonos, Nest, Ring, Ecobee and soon Control4.
“Orro not only offers our customers a new option for wellness-oriented lighting, but it allows us to offer new levels of integration and intelligent controls for pro audio, security and other systems,” says Patrick Pack, vice president of sales for Profit Line. “No other control system provides that same level of opportunity for our pro customers in the form factor of a light switch.”
Meanwhile, Orro unlocks new revenue opportunities for Profit Line’s customers, via an easy-to-install, easy to sell, smart living system. The system not only provides automated, intelligent lighting controls that learn and adapt to homeowners’ habits but also offers simple setup and painless compatibility for professional installers.
“Whether it’s home builders, pro audio and smart home integrators or lighting professionals, interest in Orro has steadily grown, so we couldn’t be happier about expanding access,” says Patrick Gall (PG), head of channel development for Orro. “Profit Line will help to share the experience of human-centric, wellness-driven lighting with more homeowners, while increasing profits for professionals who offer our systems in the important markets of Northern California and Nevada.”