Petra Industries, a wholesale electronics distributor, has announced a partnership with premium architectural speaker brand Adept Audio. Although the Adept name is new, they have a very highly regarded in-house loudspeaker speaker development team. Over the course of their engineering careers, they have designed and voiced architectural speakers for many of the top cabinet loudspeaker brands in the consumer electronics industry.

The culmination of their focused discipline in this area has resulted in a new brand of great-sounding architectural speakers that handily compete with higher-priced brands.

“Adept brings a fresh look and feel to built-in speakers,” said Tate Morgan, Petra President. “They’ve rewritten some of the rules of the architectural speaker business to deliver a very differentiated product line that sounds great, looks good and is a highly profitable business opportunity for dealers.”

The face of home entertainment has changed tremendously, thanks to music and movie streaming services. It was with this that Adept set about to design speakers that would easily accommodate the dynamic range and peak transients of these hi-res streams. As a result, Adept delivers clear dialogue, precise dynamics at considerably higher volume levels than wireless speakers. Plus, the Adept timbre-matched sonic signature allows installers to design systems with the flexibility to mix and match without compromising the listening experience.

In closing, Morgan said: “The Adept Trim-Ring has a lot of hidden value. With the patented and proprietary Adept Trim-Ring, dealers can develop upside sales and profits because they can now set appointments to do music demos right in their customer’s home. Using either of the Adept In-Home Demo approaches, it lets dealers compare Adept speakers to each other. Custom integrators who install home theater, whole house and outdoor sound systems should give serious consideration to carrying Adept.”

To see Adept Audio architectural speakers, dual-drive, digital subwoofers and indoor/outdoor ABS cabinet loudspeakers, please visit

About Petra

Petra is the industry’s consumer technology authority—distributing products for more than 800 brands. They bring tens of thousands of top name-brand products to tens of thousands of retail/e-tail partners. Founded in 1985 with a focus on and passion for accessories, today, Petra serves markets with products from categories like smart home tech, gaming, outdoor tech, and more. The most sought-after hardware and add-ons in consumer technology are stocked at Petra’s 525,000 sq. ft., state-of-the-art distribution center and are distributed all over the country. Petra is a member of CTA and CEDIA. For more information on Petra, visit or call 1-800-443-6975. The Right Distributor Changes Everything.™

About Adept Audio

Adept is a premium brand founded in 2020 to design and build architectural loudspeakers for residential system integrators. The brand is led by a team of home audio industry veterans, innovators in technology and leaders in the custom installation industry. Visit for more information.