MSE Audio, parent company of seven commercial and residential audio brands, announced today that Phoenix Marketing Group will join MSE Audio as manufacturer representatives for residential markets in Tennessee, North Carolina, South Carolina, Georgia, Alabama, Mississippi and Florida beginning April 1, 2022.
“Phoenix Marketing Group is thrilled with the opportunity to represent MSE Audio, said Chris Gilray, CEO of Phoenix Marketing Group. “The variety of unique residential and commercial products available within the seven brands that MSE Audio offers allows us to assist and provide several new solutions to our dealer base that we didn’t have before.”
Focusing on custom AV integration and data & networking in residential markets, Phoenix Marketing partners with their manufacturers and dealers to create a mutually successful business relationship, meet and exceed sales expectations, and provide the tools, training, and product application information necessary for dealers to meet their customer needs.
Phoenix offers dealer training at their Experience Center in Marietta, Georgia or on-site at a dealer’s location. Making office space available to dealers, they support their customers from proposal to installation tech support. The Phoenix team is constantly finding new and creative ways to merchandise, market and package the products they represent to increase sales opportunities for their dealers and manufacturer partners.
Phoenix Marketing will kick-off the new audio lines with a special MSE Audio dealer event on Thursday, April 7. Two training sessions from 9 am to 12 pm, then 1 pm to 4 pm, will focus on the new Theater Sound Designer and whole house IP-based audio solutions. The training events will showcase the new MSE Audio dARTS theater system in Phoenix Marketing’s Experience Center.
Attending dealers and integrators will receive a long-sleeve MSE Theater Sound Designer shirt and a chance to win a pair of PhaseTech theater speakers. Lunch will be available between 12 pm and 1 pm.
“We’re very excited to bring Chris and his team on board,” said Michael Sipe, Vice President, Sales at MSE Audio. “With their professional background, successful experience and commitment to success, we believe the Phoenix team will be a strong partner for us.”