Profit Line Distributing’s CEO, Jim Haigh, believes in helping dealers design systems while also being there to personally answer their calls. The A/V and surveillance equipment distributor is ready “to turn on a dime and implement improvements and address problems almost immediately.” With this framework in mind, Profit Line has chosen to join buying group, Catalyst AV.

Haigh said the decision was made because Catalyst AV “shares our basic philosophy and business practices—hands on expertise, relationship-based loyalty and personalized customer service and training for our dealers.”

Helge Fischer, Catalyst AV Executive Director, is “delighted” with the addition of Profit Line, which is located in Novato, CA and serves Northern California, Northern Nevada and Hawaii.

Fischer continued: “Jim has built an enviable company with some iconic industry brands.”

After starting 2021 with “strong growth,” Haigh believes this new partnership will further this trend, expecting to “triple wire and cable sales before the end of the year.”