ProSource, the largest specialty and consumer-electronics merchandising group in the United States, has announced changes to the organization. “The team at ProSource takes great pride in serving our members and vendor partners,” says Jim Pearse, President of ProSource. “I am excited to announce important changes in our organization and structure.”
ProSource welcomes Jim Kozicki to the team. Kozicki joins the ProSource team as the new Vice President of Business Development. In this role, Jim will be responsible for delivering strong vendor programs for ProSource members. Kozicki’s experience in the industry is extensive. He began working in the AV industry as a sales associate and manager at Barrett’s Audio Video. He then joined Abt Electronics as a salesperson and was later promoted to General Manager and Buyer for home audio, where he first became associated with Pro Group. Kozicki then joined Bowers & Wilkins as a Regional Sales Manager and, most recently, was with Klipsch Group as a Territory Sales Manager.
“Jim Kozicki is a trusted industry veteran who has balanced leadership experience in both retail and the vendor channel,” says Jim Pearse, President of ProSource. “Serving at Abt Electronics for 17 years, Jim understands the dynamics of retail, custom integration, and ecommerce. His deep understanding of the requirements to deliver win-win programs for both the members and our vendor partners will serve him well in his new role as Vice President of Business Development.”
“After being associated with ProSource for 20 years and watching it grow into the best-in-class organization that it is today, I am very excited for the opportunity to work with this great team to build on the past success and continue to grow this group to new heights in the future,” says Kozicki.
ProSource is excited to announce the promotion of Sherry Dantonio to Vice President of Education & Member Recruitment. Sherry has been a valued part of the ProSource team, having held various roles including Senior Director of Education & Member Recruitment for the last two years and as Director of Membership for six years prior. Before joining ProSource, Sherry spent over eleven years with Home Entertainment Source. “I am excited to continue my work on developing leading-edge educational opportunities for our member and vendor partners, as well as growing the membership base of strong CI businesses” says Dantonio. “I feel fortunate to be part of the ProSource team, where we are all driven by the success of our members and vendor partners.”
In her time at ProSource, Dantonio is most proud of launching ProSource University in May 2020 and, most recently, launching ProSource Academy in July 2021.
“I am proud to announce the promotion of Sherry Dantonio to Vice President of Education and Member Services at ProSource” says Jim Pearse, President of ProSource. “Sherry has a strong track record of attracting the best Retail and CI companies into the ProSource family. In addition, Sherry has led the development and execution of ProSource University over the last two years. Under her leadership, ProSource University has grown to over 3,500 users across the country. Congratulations Sherry!”
Tim Bashford has been an impactful part of the ProSource team for over 15 years. The Power group is an important part of ProSource. To enhance this portion of the membership, Bashford will now oversee the Power group as the Senior Director of Sales. Bashford has spent the last seven years in various roles including Director of Field Management and Senior Director of Sales. In this new role, Bashford will be responsible for strengthening vendor relationships, expanding engagement with our education programs, and promoting collaboration between members.
“ProSource is honored to have the industry leaders in the growing Custom Integration channel in our Power level membership family,” says Jim Pearse, President of ProSource. “These companies have worked very hard to grow beyond $5M in revenue, and it is clear this important segment of our membership requires dedicated leadership to ensure that we are working to serve their specific needs. Tim Bashford has been promoted to focus on our Power level members. With over 17 years of experience at ProSource and BrandSource, he is a perfect leader to develop and grow our merchandising, education, and services to support this exciting growth channel.”
“I look forward to my new role as the Power Member, Senior Director of Sales,” says Bashford. “I will be leveraging my career experiences in Custom Integration to work hand in hand with our Power members and vendor partners to enhance their business execution, deliver merchandising opportunities, develop education standards, and evaluate marketing solutions that expand Power members’ customer base.”
Frank Marengo has been promoted to Director of Sales to oversee the Custom Integration group after spending the last two years as the ProSource District Manager for the Southeast. Marengo has a long history in the loudspeaker business with Klipsch and Dynaudio in roles including direct account management and sales management. Marengo’s success in the consumer technology industry is based on building long-term business relationships, executing business plans, and adapting quickly to shifts in the market. Marengo will oversee the District Manager team and will also be responsible for over 45 members in the Northeast Central area.
“Frank has a strong track record of growing our vendors’ business through connecting our members with the best brands in the industry. Congratulations Frank!” says Jim Pearse, President of ProSource.
“I am greatly appreciative for the opportunity to work with such an amazing team at Prosource,” says Marengo. “I am positive that with our outstanding leadership team as well as the awesome DMs we have in place – Robert Dodge, Samantha Summerville, Brian Kjaer, and Carrie Fabrick – we will build stronger relationships with all Prosource members, along with our best-in-class vendor partners.”