ProSource, the largest specialty and consumer electronics merchandising group in the US, has made training people in the ways of the custom integration (CI) industry easier with the launch of ProSource University on July 6. Available to ProSource members, the Sales Playbook and training pathway is a first for the CI channel. It is designed to help onboard junior salespeople and industry outsiders who were disadvantaged by being unfamiliar with the pathway to becoming integrators and entering the industry. 

As of the launch, ProSource University is the largest online learning platform in the home technology industry. Of the launch, Sherry Dantonio, ProSource’s Director of Education, said, “Finally, our industry’s inability to hire outsiders and leaving salespeople to fend for themselves without a roadmap is finally a thing of the past.” 

Image credit: ProSource

The Road to ProSource University 

ProSource University’s development demonstrates how teamwork makes the dream work. The online learning platform was the result of many years of collaboration between ProSource and top integrators like Livewire, Hive, and Liaison to produce the Sales Playbook. “We’re so grateful for the opportunity to interview dozens of industry pros and use their shared experiences to fuel the creation of the Sales Playbook,” said Dante Walston, CEO of IntegrateU. “It’s exciting to tackle the sales side of the business after transforming what it means to hire & train installers over the past few years.” 

New hires who opt to utilize the Sales Playbook can enroll in ProSource University’s 1 year Sales Pathway. The track encompasses 18 modules that guide the salesperson through basics like budget qualification, soft skills, and lead generation, among others. Upon completion of the course, the salesperson is well on their way to becoming successful in the home technology industry. 

The first five modules of the Sales Playbook are live on ProSource University, with the remaining courses being available in August.