ProSource to Launch Lighting Technology and Learning Center in Dallas

A/V integrator buying group ProSource has announced it will open its Lighting Technology and Learning Center at the Dallas Market Center (campus shown above) in January 2021. The space was initially conceived to serve the hands-on live Level 2 curriculum of the ProSource Lighting Technology Certification program launched earlier this year through ProSource University. It will also provide an opportunity for Dallas Market Center retail and design-build customers to learn about lighting applications and advancements in an immersive setting. The Dallas Market Center is also home to popular trade shows such as Lightovation, which welcomes customers from around the world.

The customized space was designed by David Warfel and Mark Langston, both of Light Can Help You, a lighting design firm and exclusive ProSource education partner. It will feature multiple residential rooms showcasing smart home systems and devices for the benefit of ProSource members with the support of the vendor partners Proluxe by American Lighting; Colorbeam Lighting; DMF Lighting; Savant/USAI; Vantage; and AiSPiRE, a WAC company. In addition to hosting live ProSource Lighting Certification training sessions, the space will also be available for individual ProSource members and vendors to host exclusive influencer and customer events, and can be used for creating video demonstrations for online learning.

“On behalf of ProSource, we are eager to create a state-of-the-art center at the Dallas Market Center to illustrate a comprehensive connected home system plan — with lighting as the centerpiece,” said Langston, Light Can Help You’s Chief Lighting Advisor. “It’s so important to have a platform for direct engagement and education about these products and lighting techniques, and there is no better location than the North American home of residential lighting.”

Warfel, Light Can Help You’s Chief Evangelist, commented: “The permanent location in the 1.5 million square feet of open-daily Design Showrooms in the Dallas Market Center provides a strategic advantage for the ProSource organization to target the $44 billion U.S. lighting category.”