Pictured above: From left – Front Row – ProSource team: Samantha Summerville, Jessica Paskon, Dave Workman, Sherry Dantonio, Nicole Riddle. From left — Back Row: Tim Bashford, ProSource; Jonathan Wesco, Allegro Home Entertainment; Mark Langston, Light Can Help You; Andy Orozco, ProSource.
ProSource hosted a welcome reception on May 3 for members and sponsors to celebrate the unveiling of the new Lighting Technology Learning Center (LTLC) at the Dallas Market Center. The space is home to the exclusive ProSource Lighting Technology Certification Level 2 training. The certification program was announced last summer when the online Level 1 Certification, which encompasses 16 to 24 hours of education, went live on the proprietary ProSource University LMS platform. Hundreds have begun the training, while more than 40 members have completed all units and are now certified.
The ProSource LTLC permanent showroom features interior and landscape solutions in a fully built, smart space with lighting and controls. The Level 2 Certification curriculum features hands-on, live experiential training.
The A/V and integration buying group reports that members are experiencing tremendous growth from the sale of controls and light fixtures, thanks to the support of vendor partners investing in new CI-exclusive brands and products for members to offer complete technology solutions to their customers. The ProSource Lighting and Shading Committee, chaired by Jonathan Wesco, President of Allegro Home Entertainment, championed dealer training as the key to unlocking enormous success in the lighting category.
Featured vendor partners include Proluxe by American Lighting; Colorbeam Lighting; DMF Lighting; Savant/USAI; Vantage; and AiSPiRE, a WAC company.
The customized space, designed by David Warfel and Mark Langston, both of Light Can Help You, a lighting design firm and exclusive ProSource partner for education, also provides an opportunity for Dallas Market Center retail and design-build customers to learn about lighting applications and advancements in an immersive setting. The Dallas Market Center is also home to the LightOvation trade show.
“The LTLC provides a strategic advantage for the ProSource members to accelerate their growth from
the $44 billion U.S. lighting category,” said Dave Workman, CEO and President of ProSource. “We have seen members add seven figures to the bottom line in just a year or two.”