NuTech Group, the Pennsylvania-based Mid-Atlantic manufacturers’ representatives for premium A/V manufacturers and custom installers in residential and light commercial applications, announces the addition of Vijita U.G. as Dealer Support and Marketing Coordinator to guide marketing initiatives to refresh the branding and improve dealer support for the company. According to the announcement, strong sales growth and increased demand for marketing and value-added services by reps have helped drive expansion for the NuTech Group team and brand.
Vijita brings extensive sales and marketing experience based on over 14 years with Stewart Filmscreen and James Loudspeaker. She is responsible for all customer support and marketing activities, including comprehensive dealer support, website and social media management, reporting, marketing communications, promotional activity, and event planning. “We are excited to add Vijita’s industry experience, insights, and leadership to our expanding team as we continue to grow our company and the services we provide,” explained NuTech Group President Brett Neiderman. “This newly created position is part of a larger initiative to continually add resources and services for our dealers and vendors.”
The move is one of several initiatives, says the company, including: investing in key assets and people to grow the company and its resources and services; refreshing the company logo; creating a new website for better communication regarding training, events, and industry news for vendors represented; and improving marketing communications with dealers and custom integrators via social media and email campaigns.