Samsung Electronics Co., Ltd. today unveiled its newest MICRO LED, Neo QLED and Lifestyle TVs ahead of Consumer Electronics Show 2022. With advancements in picture and sound quality, more screen size options, customizable accessories and an upgraded interface, the 2022 screens bring the vision of ‘Screens Everywhere, Screens for All’ closer to reality with life-like images, immersive sound and hyper-personalized experiences.
MICRO LED: The Pinnacle of Display Technology
As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101”, and 89.”
In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB color gamut, resulting in stunning, lifelike colors. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.
Finally, MICRO LED comes packed with enhanced usability and customization features.
- Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
- Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
- Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.
Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience
Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source– the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.
The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyze lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.
Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.
Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.
Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology
Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.
- The Frame now offers the most realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85.”
- The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65.”
- The Sero offers an optimized watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching something.
The New Smart Hub and Apps for the Ultimate User Experience
Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.
- Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
- Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
- NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
- Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimizes the screens for pristine picture quality in about 10 minutes.
Expanded Accessory Options Personalized to Users’ Needs and Tastes
The 2022 models also come with expanded accessories to personalize the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens.
To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.
Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs, there are endless possibilities of personalization with Samsung’s 2022 displays.
Breaking Sonic Barriers with the Latest Soundbar and Features
The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.
Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity³, a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.
Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra slim soundbar packs powerful sound at just 1.6” in depth.
“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”
New Refrigerator from Samsung
Samsung Electronics Co. also announces its first-ever Bespoke French Door refrigerator, to be unveiled at CES 2022, bringing Bespoke to nearly every major refrigerator type sold in the United States.
Available in a choice of 3-door, 4-door and Family Hub models, the new Bespoke French Door refrigerator expands Samsung’s Bespoke lineup. At CES 2022, Samsung is set to display a full array of Bespoke appliances, including new products such as the Bespoke Jet cordless stick vacuum cleaner and the Bespoke Washer and Dryer, bringing Bespoke to the rest of the home.
The new line represents the very best of Samsung, pairing customizable designs with unique technologies that together inspire entirely new ways of living. With the Bespoke refrigerator as a centerpiece, consumers will be able to customize their décor to complement their personal style, with kitchen packages that include dishwashers, ranges, and over-the-range microwaves in white, navy or green. Beyond the kitchen, the Bespoke Jet™ vacuum cleaner brings powerful cleaning performance and elegance to the living room, while the Bespoke Washer and Dryer make laundry routines intelligent and easy.
“The Bespoke concept was not just designed for the kitchen. We believe that consumers should have the freedom to customize their entire home to match their lifestyle needs,” said Kanghyup Lee, Executive Vice President and Head of Sales and Marketing of the Digital Appliances Business at Samsung Electronics. “This expansion of the lineup empowers consumers to create living spaces that truly reflect their tastes and aesthetics—using Samsung’s meaningful innovations and technology.”
Bespoke French Door Refrigerator
Available in a range of sizes, configurations and colors, Samsung’s Bespoke French Door refrigerator brings Bespoke customization and a sleek flat-front design to the U.S. consumers’ most preferred refrigerator type. Expanding on the existing Bespoke refrigerator lineup, which includes the Bespoke 4-Door Flex™, Bespoke 2-Door Bottom Freezer and Bespoke 1-Door Flex Column, this latest addition ensures that there is a Bespoke refrigerator option to suit every family’s needs. The Bespoke French Door refrigerator will be available in 3-door and 4-door configurations – in both full and counter-depth models – and includes options featuring the upgraded Family Hub™ for 2022.
With 12 colors and two finishes – glass and steel – to choose from, the Bespoke French Door refrigerator features thousands of color combinations. In glass, new colors include White, Gray, Pink, Charcoal, Morning Blue, Clementine and Sunrise Yellow. In a steel finish, new colors include Tuscan, Matte Black, Navy, Emerald Green and Stainless Steel.