Samsung Electronics Co., Ltd. announced that its BESPOKE refrigerator will be available in the U.S. starting this year. Set to be unveiled at CES 2021, the BESPOKE lineup will include an all-new 4-Door Flex format featuring sleek lines and a contemporary flat-panel design with recessed handles, to complement a range of modern kitchens. The 4-Door Flex also includes a new Beverage Center and an improved Flex Zone as well as Column and Bottom Mount Freezer formats, allowing for modular configurations that can grow to fit each household’s unique needs.
BESPOKE refrigerators offer a dynamic mix of design options, with eight unique colors available in glass or steel finishes. Color options include Grey Glass, Sky Blue Glass, Navy Steel, Champagne Steel, Matte Black Steel, Navy Glass, White Glass, and Rose Pink Glass.
“As families spend more time at home—and in the heart of the home, the kitchen—they’re investing in home appliances they can personalize, which is exactly what our BESPOKE lineup offers,” said John Herrington, Senior Vice President, General Manager of Home Appliances. “BESPOKE refrigerators are customizable on the outside with a variety of colors, materials, and finishes that you can select to match your style, and also customizable on the inside with convertible drawers and other unique features.”
The 4-Door Flex Brings New Features for All Your Refrigeration Needs
Maintaining the sleek overall design of the unit, Samsung BESPOKE 4-Door Flex comes with a new Beverage Center inside the upper-left door that provides quick, easy access two different ways, with an internal, filtered water dispenser and built-in AutoFill water pitcher. The AutoFill water pitcher automatically refills with fresh, filtered water, or you can easily infuse the water with some flavor. The refrigerator also features a Dual Ice Maker, which can make standard ice cubes or “ice bites,” to chill drinks faster.
BESPOKE 4-Door Flex features an improved Flex Zone, a versatile compartment that converts from fridge to freezer temperatures, offering the flexibility to meet a family’s food storage needs. The improved Flex Zone has five different temperature settings: Freeze, Soft Freeze, Meat/Fish, Fruits/Veggies, and Beverage. There is also a Flex Crisper that allows you to store meat or fish at the optimal temperature, as well as a Crisper+ that keeps your fruit and vegetables fresher for longer.
In addition to the U.S., Samsung is also introducing the BESPOKE refrigerator lineup across the MENA and European regions in spring 2021—expanding beyond the Northern European and Asian markets where it is currently available.