Following trends revealed in 2020, as well as its own research, Samsung continues to evolve its Bespoke line of products. First introducing customizable refrigerators, the company has announced today that it is expanding beyond the kitchen to the rest of the home, all while keeping top of mind the foundation of the Bespoke line—to be beautiful, flexible and connected/smart.
Lifestyle trends that affected this expansion included two factors—homeowners creating more multifunctional spaces within homes and the increase importance of hygiene and sanitization. From how families make use of their living spaces to the design materials they choose, many things have changed at home over this past year, including the way people use their appliances, Samsung said in a statement.
The Bespoke line of appliances now includes a complete suite of kitchen products along with new lifestyle products that offer home cleaning and clothing care solutions.
The Bespoke kitchen suite allows consumers to express their style by personalizing their appliances with a variety colors. The extended lineup offers premium, connected appliances, including the Front Control Slide-In Range, which has Samsung’s signature Smart Dial, a matching over-the-range microwave, and a complementary Linear Wash dishwasher.
“We’ve seen a tremendous response to our Bespoke refrigerators, which families love because they come in an array of changeable colors and materials that fit any interior décor,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “By expanding our Bespoke offerings, families can now bring their personal style to the rest of the kitchen — and the rest of the home.”
The new Bespoke kitchen appliances match Bespoke refrigerators, so consumers can coordinate their room’s design. Bespoke refrigerators are available now in 4-Door Flex™, Flex Column, and Bottom Freezer models. A number of configurations and customizable colors are available at the Bespoke Design Studio.
Samsung also has collaborated with popular artists to design limited-edition refrigerator door panels. In the U.S., an exclusive 4-Door Flex panel design was created in collaboration with artist Andy Rementer.
Samsung is introducing new Bespoke products to help keep homes clean and hygienic, including the new AirDresser™, Cube Air Purifier, and the Jet™ Cordless Stick Vacuum,
Bespoke AirDresser has a new Crystal Mirror finish and it will be available in 18 and 24-inch models. It uses a combination of steam and airflow to relax light wrinkles, remove dust and odors, and refresh not just clothing, but outerwear, bedding, and soft toys, too. The Bespoke AirDresser also has Wi-Fi connectivity that allows it to sync to a Samsung washer, and send notifications to a smartphone when cycles are complete.
Bespoke Cube Air Purifier will be available in Gray or Deep Green and its grill pattern can be customized with a herringbone design. Its quiet, Wind-Free™ design pulls in air from five directions for maximum efficiency, and includes an extra filter that can trap pet fur and dander. Homeowners can monitor indoor and outdoor air quality using a smartphone.
Finally, the Bespoke Jet Cordless Stick Vacuum will be available in new color options. It has a redesigned, total cleaning solution with Samsung’s Clean Station™ and charging station built into the dock. It generates up to 210 watts of suction power, while maintaining a top-tier lightweight design.After docking the vacuum, it will empty and charge on its own.
Samsung’s new lineup of Bespoke appliances will be available later this year.