Beginning January 2023, Sonance, IPORT and James Loudspeakers will be transitioning their Canadian residential business structure to a direct sales model. The company’s global business is guided by four foundational pillars: provide solutions that are Designed to Disappear, continue to develop industry-leading designs that build upon A Heritage of Innovation, forge and nurture relationships for an Authentic Partnership with their dealer base, and leverage their position as a community and industry leader to Make the World a Better Place. Leaning on the company’s foundational pillars with focus on Authentic Partnership, Sonance believes that this transition will establish meaningful relationships with their dealers in the Canadian market, providing direct support along with dealer resources like technical support, design services, and purchasing tools. 

To lead the updated sales model for Canada, Sonance has appointed industry veteran, Brad Middleton from Ontario, Canada. Brad is based in the Toronto area and has been deeply involved in the market, having over 20 years of industry experience. Brad will jump into his new role and begin building a Canadian Sales Team of representatives based in provinces across Canada. 

“I am excited and eager to take on the opportunity of nurturing this new relationship between the Sonance family and the Canadian market,” said Brad of his appointment. “This market has its own unique needs that I think we can now be in a great position to deliver upon. I am looking forward to building and strengthening our partnerships in Canada.”

Middleton’s expertise in the industry and Canadian market will make for a strong transition for the Sonance brands as they begin this direct relationship with their Canadian residential dealers. International Sales leadership for Sonance continues to be supported by the Sonance International Sales Team, including Kent Sheldon, VP International Sales and Jay Lazzaro, Sales Director for The Americas.

Sonance Residential Sales Support, Canada:

Brad Middleton, National Sales Manager, Canada


Jay Lazzaro, Sales Director, The Americas


Kent Sheldon, VP International Sales


Sonance Commercial Sales Support, Canada:

SC Media Canada
Noah Daoust, Vice President