Sony Electronics has announced that it has appointed Jeff Goldstein as head of sales for the custom integrator channel. In this role, he will oversee the company’s relationships with audio and video integrators and help build on Sony’s 30-year history of developing high-performance home technology products, according to the company.

Goldstein brings decades of Sony experience to the position and helped define Sony Electronics’ custom integration channel strategy in the early days of the industry. In his previous 24-year tenure at Sony, he held numerous executive-level positions, including director of sales for the Consumer Integrated Systems division, as well as vice president of marketing for the company’s Home Audio/Video and Television divisions.

Goldstein most recently served as a strategic consultant to premium custom installation and optical companies, helping to expand their distribution channels, and refine customer engagement. He brings to the post experience in product development and planning and was instrumental in creating Sony’s home theater projector line, as well as driving custom integration features for Sony ES, Home Video and TV products.

“Jeff is a seasoned industry veteran with a lengthy track record of building close industry collaborations and enabling partner success,” said Dunja La Rosa, head of U.S. sales at Sony Electronics, in the announcement statement. “His leadership will be a great asset to Sony as we expand our portfolio of products and services for the custom integration channel.”

(Photo credit: PRNewsfoto/Sony Electronics Inc.)