The PowerHouse Alliance, national consortium of regional wholesale distributors, and Azione Unlimited, The Smart Home Association™ have partnered to create opportunities for connection and business growth between Azione dealer members and the PowerHouse Alliance distributor members.

Under the agreement, Azione Unlimited dealer members are able to continue to support the lines carried by the group while also gaining access to the inventory of product the PowerHouse Alliance members carry in more than 55 locations nationwide. 

“The PowerHouse Alliance was a ‘lightbulb moment’ for me that started after a dealer member told me they wanted to work with their local distributor but also wanted to support the group,” said Richard Glikes, President of Azione Unlimited. “That precipitated a conversation between myself and Dennis [Holzer, Executive Director of the PowerHouse Alliance], and we found a multitude of commonality that will generate more profitable business for all parties. 

“We’re in an ever-changing, evolving, dynamic industry that requires fresh thinking and actions to maximize the business acumen of our astute members,” Glikes added. “This partnership is a natural evolution.”

Holzer commented: “We are very excited about the symbiotic relationship we are cultivating with Azione Unlimited. From stocking essential product to locally based training, our distributor members are committed to being a resource and to facilitating success for their dealers in the same way Azione is committed to providing their members with the opportunities they need for growth.”