By Dave Cusick, senior account manager for DVLED Home Cinema at LG Business Solutions U.S.

Today’s affluent homeowners now have a unique opportunity to install custom-made, large-format direct-view LED (DVLED) displays that can transform any room into a showcase of extreme opulence – offering residential installers a significant opportunity.

Guests may ooh and ahh at an expansive foyer or hand-carved architectural accents, but neither of these can deliver the awe-inspiring experience of a wall-sized, bright digital display. For years, such technology could only be found in the world’s largest entertainment venues and advanced cinemas — until now.

Even if they don’t know the technology by name, most homeowners are familiar with DVLED displays through their increasing use in billboards, stadium displays and commercial movie theaters — where the technology is beginning to supplant projectors.

For customers seeking the ultimate home cinema experience, installers can now provide them with DVLED displays at sizes up to 325 inches (27 feet!) diagonal (in the case of the newest models from LG, for instance), providing an unprecedented opportunity to design show-stopping spaces that scream exclusivity.

Out of the Darkness and Into the Light

So, what selling points can residential installers tout when working with customers on outfitting their luxury smart homes? DVLED technology represents a radical departure from existing LCD flat screens and laser projectors, redefining the very idea of the “home theater.”

While premium movie viewing has historically been confined to windowless rooms or dark basements in order to ensure a black background and boost contrast, the technology underpinning the DVLED experience doesn’t require such an accommodation. As such, custom installers can propose that DVLED displays be installed in any room of the house, regardless of potential lighting constraints.

Instead of layers of liquid crystal sandwiched behind a pane of glass, DVLED displays are composed of millions of individually controlled pixels that can each present more than a million colors. And by actually turning off the pixels in the black parts of an image, which projectors and LCD TVs can’t do, DVLED displays can achieve contrast that rivals OLED technology. The absence of a glass front reduces glare and makes it possible for installers to outfit multi-purpose areas and family rooms with an oversized display that truly brings the movie theater experience to a client’s living room.

Advanced Technology, Enhanced Creativity

For art-savvy customers, DVLED displays can serve as the ultimate art showcase while not in use as a television. In addition to supersizing blockbuster hits and bringing sporting events to life, DVLED displays feature a bezel-less design that makes them ideal for displaying digital art. With digital art streaming services growing in popularity and availability, there may be no better canvas to display artwork with such clarity and at a breathtaking scale.

Large-format DVLED display technology can be installed in fully lit environments, which enables home designers and architects to imagine spaces where an enormous, brilliant digital display is actually visible from outside, either to show off to neighbors or to offer backyard viewing through a transitional indoor/outdoor space.

The gigantic sizes of DVLED displays also open unique opportunities to create custom experiences such as an immersive aquarium, a planetarium or a life-sized golf simulator. Perhaps most enticing, however, is that such a large display surface offers installers the option to add a split- or multi-screen device, enabling the creation of a sportsbook-style video wall to watch multiple sporting events simultaneously.

For the most adventurous homeowners, the display itself can even become a piece of art through customization of its size, shape or curvature. DVLED displays don’t have to be simple rectangles, and can be built in circles, stars, or any other custom shape. They can also be sized to fill the precise dimensions of an available space and bendable models allow the display to match a curved wall or create an enveloping experience that surrounds the viewer. That being said, custom installers can position these versatile DVLED displays as a medium to display art – and as art itself.

Exclusive Doesn’t Do It Justice

Custom-made, large-format direct-view LED displays were previously only found in the world’s largest entertainment venues and advanced cinemas. Now, for the first time ever, this technology can be installed in luxury homes, exclusively available through the custom installation market.

Whether the goal is to host an unforgettable game day event, screen blockbuster movies or build immersive experiences that invigorate the spirit, custom installers can use DVLED displays as a tool to offer luxury homeowners the customization, exclusivity, performance and personalized service they expect from a display.