Vanco International LLC, AV distribution and electronic accessory products company, has been named the Preferred Partner for Procell Professional Batteries for Pro AV, electrical and security markets. Through this new partnership, Vanco customers will have access to Procell’s professional-grade batteries, and have the ability to combine their Procell orders with products from Vanco’s four brands.

Specifying a high-quality battery allows dealers to spend less time replacing batteries and drive higher customer satisfaction with the performance and the longevity of the products they install, reported Procell.

“Procell offers a premium solution to help save time and money for our customers and the customers they service. This fits perfectly in our go-to market strategy with our Vanco brands,” said Mark Corbin, president of Vanco International. “We’re taking advantage of our infrastructure to offer additional quality products to Vanco customers.”

Andy Wales, Sr. Sales Manager, North America for Procell adds, “Vanco’s superior training and education programs align with Procell’s value proposition of delivering cost savings to the end user by ‘Using the Right Battery for the Right Device.’ This partnership will allow integrators to turn batteries from an unavoidable cost center to an opportunity for cost savings.” 

Vanco will begin stocking 15 products from the Procell Intense, General Purpose, High Power Lithium and Lithium Coin battery lines.