Vital Management, founded by C.I. industry icons Paul Starkey and Steve Firszt are pleased to announce the sale of their coaching company to a group of industry colleagues led by Matt Bernath and Jeremy Burkhardt effective immediately.  Matt Bernath, a two-year veteran with  VITAL, and former CI business owner will lead the charge.  Vital Management rebrands as VITAL.

VITAL supports custom installation businesses, enabling them to Profit.Grow.Prosper. with standards, metrics, coaching, collaboration, performance, and value-creation. The VITAL Method, its business-critical foundation practices and resources will remain intact.  It was Paul and Steve’s desire to slow down working around the clock, and yet maintain and nurture their beloved business and clientele. They turned to industry friends, not venture capitalists, as the ideal solution. Paul and Steve will remain active working with key clients and will stay indefinitely as advisors to the VITAL’s board and company.

“Steve and I couldn’t be happier with this announcement and sale. We will work with proven industry leaders to assist and grow VITAL to the next level, and beyond.” Paul Starkey continued: “These are good people who we have known for decades and trust.” 

By applying VITAL’s proven process, practices, and people deployment methods, VITAL has had a huge impact on CI companies. VITAL is part CFO, part mentor, part accountability coach, part process instructor and fully All-In on their client’s business success.

The new VITAL leadership group plans to invest resources to deepen the impact on CI businesses and improve operations in the future. Its BI4CI (business intelligence for custom integrators), cloud-based dashboard that uses QuickBooks with business metrics for custom installation companies, makes it simple to access and analyze comparable data. The best thing is that it is easy, affordable and helps businesses to make more profits from their existing sales.  To learn more, please visit VITAL at

Matt Bernath, VITAL coach and leader, said, “I am very excited as we get the best of both worlds. The additional resources will enable us to invest in the further growth of VITAL and deliver great value to our customers. We are excited that Paul and Steve will be there to support us. Our mission is to grow the entire industry by helping CI dealers run better businesses and realize the goals they envisioned when they began their entrepreneurial journey.”

“I have watched both Steve and Paul pour their hearts into the CI industry as they have created business smart systems for CI-centric companies to survive, grow and succeed. When the opportunity to participate personally emerged, I was all in. I am thrilled to be part of the new Grow With VITAL team,” said Jeremy Burkhardt, VITAL joint owner.